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Business Plan

The Business Plan tool helps you translate your annual goals into a concrete monthly production forecast. Fill in your targets and assumptions once, and Voru builds a full 12-month projection automatically.

Production Goals

FieldDescription
GCI GoalYour total gross commission income target for the year
Units GoalTotal transactions you plan to close
Avg Sale Price (Listings)Average price of homes you plan to list
Avg Sale Price (Buyers)Average price of homes your buyers plan to purchase
Listing Commission RateYour commission percentage on listing transactions
Buyer Commission RateYour commission percentage on buyer transactions

Conversion Rate Assumptions

FieldDescription
Appt-to-Taken RateWhat percentage of appointments result in a signed agreement
Taken-to-Close RateWhat percentage of signed agreements result in a closed deal
Contacts per AppointmentHow many contacts it typically takes to set one appointment

Annual Budget

CategoryExamples
Lead GenerationOnline leads, direct mail, ads
OccupancyOffice rent, utilities
TechnologyCRM, tools, software subscriptions
SuppliesPrinting, signs, office supplies
EducationCoaching, training, conferences
EquipmentComputers, cameras, lockboxes
OtherAnything that does not fit above

Monthly Projection Table

Once your inputs are complete, Voru generates a 12-month projection table showing expected units, GCI, lead gen activity needed, and budgeted expenses per month. Projections use a seasonality model so monthly numbers reflect real market patterns.

Updating Your Business Plan

Revisit your business plan quarterly. If your conversion rates improve or your average sale price shifts, update the inputs and the projections recalculate instantly.