ROI Tracker

Find out which lead sources are delivering the best return on your marketing investment.

ROI Tracker

The ROI Tracker connects your closed transactions to your marketing spend, showing you exactly which lead sources are generating the most revenue and which are costing you more than they produce.

ROI Table

Column	Description
Rank	Ordered by closed GCI, highest first
Source	The lead source name
Units Sold	Closed transactions from this source
Closed GCI	Total GCI earned from closed deals with this source
Pending Units	Transactions from this source currently pending
Pending GCI	Expected GCI from pending transactions
Investment	What you spent on this lead source
ROI %	Return on investment as a percentage
Avg Commission	Average GCI per transaction from this source

GCI by Source Pie Chart

Above the table, a pie chart shows the percentage of total closed GCI contributed by each lead source.

Entering Lead Source Investment

Click on the investment field for any source and enter what you spent. Voru calculates ROI as:

ROI % = (Closed GCI / Investment) x 100

An ROI of 100% means you earned your money back. 300% means you tripled your investment.

Lead Source Assignment

Lead sources are assigned when you create or edit a transaction. Accurate lead source data is critical to making ROI reporting meaningful.

Using ROI Data to Make Decisions

• Sources with high ROI and high volume are worth increasing investment
• Sources with low ROI and low volume are candidates to reduce or cut
• Pending GCI tells you which sources have momentum right now, not just historically